... and the big question still unanswered: How does this story end happily?
(from the Napa Register)
Ceremony honors Volker Eisele, defender of Napa vineyards
A video recounting the life of Volker Eisele, the farmland preservationist who helped fortify land use protections in Napa County, opened a tribute ceremony Sunday at Charles Krug Winery in St. Helena. More than 200 people attended the event honoring Eisele, who died Jan. 2 at age 77.
ST. HELENA — When friends and admirers of Volker Eisele gathered in the Napa Valley wine country to remember his life, they came to remember his work even more.
“Today, we celebrate both an event and a person,” county Supervisor Diane Dillon told more than 200 people Sunday at Charles Krug Winery during the tribute to Eisele, who spearheaded two ballot measures that fortified land protections in the Agricultural Preserve. Eisele, a native of Münster, Germany, who made wine in Chiles Valley for 40 years, died Jan. 2 at 77.
During an hourlong gathering organized by the Napa County Farm Bureau, a succession of friends and allies shared the many sides of Eisele. Their stories revived memories not only of the conservationist, activist and winemaker but also the ardent fan of Wagnerian opera, the reader of Goethe who gloried in getting The New York Times to observe the author’s birthday – even the take-charge vigilante who once ripped away the sign to a new motorcycle park and carried it to the county counsel’s desk to prove its intrusion into the Upvalley vineyards.
Eisele’s most durable legacy has been Measure J (1990), which requires most changes away from agricultural uses inside the preserve to go before a vote of the people. He also organized support for its 2008 successor, Measure P, which extended the popular-vote requirement to 2058.
“If you truly love the Napa Valley, you have to truly love the Ag Preserve – and you have to truly love Volker Eisele,” said Rep. Mike Thompson, D-St. Helena. “The Ag Preserve is the foundation that protects the valley, and Volker was responsible for it being as strong as it is today. Everyone knows he fought so hard for the land he lived in and the land he loved.”
Throughout his four decades in the valley, Eisele spoke out on growth issues and worked to defend and extend the Ag Preserve’s safeguards. In 2012, he was involved in the failed attempt to pass a ballot measure that would have changed land designations from urban-residential to agricultural use in Angwin.
Hugh Davies, whose parents began Calistoga’s Schramsberg Vineyards half a century ago, recalled how Eisele’s drive and love of the wine country rallied like-minded winemakers to protect the valley’s rural character.
“Coming from L.A., my parents had seen in their young lives how quickly farmland could be lost,” he said, comparing the rural areas urbanized annually in California to “the area from Napa to Calistoga.”
Organizers promoted Sunday’s event not only as a celebration for Eisele but also the 47th anniversary of the Ag Preserve’s creation. However, several speakers declared vigilance more important than ever as the county’s housing demands, traffic congestion and winery visits all grow.
“How many tourist sardines can be squeezed into this can before we all get squeezed out?” said Norma Tofanelli, the Farm Bureau president. “When is enough enough?”
“What Volker disliked about Americans was the notion that a property owner had the right to build whatever he wanted, regardless of his neighbors,” said the author James Conaway, who has known the Eisele family since the late 1980s and devoted a chapter to them in “The Far Side of Eden,” his 2002 book on Napa County. “It would be a shame if the spirit of the Ag Preserve would be undermined after the passing of Volker Eisele.”
Dillon, the county supervisor, urged Napans to keep Eisele’s memory alive by sharing his determination to keep the rural Napa Valley rural.
“I’ve thought a lot of what Volker would have wanted me to say today,” she said. “Simply put, it’s this: It’s hard work, but it’s worth doing, folks. This place is irreplaceable.”
Meanwhile, on Thomas Jefferson's doorstep, a winery plans to sell an activity having nothing to do with wine (from Worth, April-May 2015). WINE IN A TRUMP BOTTLE
“We own the finest golf courses and hotels in the world. Now wine’s part of that world,” says Eric Trump.
By James Conaway
The sleek black Sikorsky helicopter makes a slow turn into the wind, TRUMP in white letters three feet high clearly visible from the ground, and settles onto a manicured expanse too broad to be called a
lawn. In the background, orderly vineyards are sculpted into
1,300 acres of the Virginia piedmont south of Charlottesville.
This is the Trump Winery, or, as it was known until 2011, the
Kluge Estate Winery and Vineyards. It sits in the shadow of
the aptly named Blue Ridge Mountains just eight miles from
Monticello, where the soft contours of the land and the lovely
oblique light bring locals as much pleasure today as they did
Thomas Jefferson two centuries ago.
The copter rotors slow, then halt. The doors open, golden seat belt buckles flashing against soft leather seats, and several people step out: the pilot, in a leather aviator jacket, two suits from Manhattan, a petite blonde woman dressed in black, and a tall young man with swept-back straw-berry blond hair in a blue shadow-plaid shirt and light gray pants. Thirty-one-year-old Eric Trump strides smiling toward what was once a very large stable and is now the offices of the largest winery complex in Virginia, 200-plus acres of the usual suspects in the global drama of premium wine: cabernet sauvignon, chardonnay, pinot noir. But what preceded Donald Trump’s acquisition of the estate in 2011 was a modern, high-stakes real estate play. Just four years later, Virginia’s preservationists are girding themselves for a battle with the Trumps, whom many of them consider interlopers. The issue isn’t wine, but golf.
The figure at the center of this drama is not multimedia billionaire and philanthropist John Kluge, who built the mansion and outbuildings and died in 2010, nor his former wife,
Patricia, who had these vines planted,
nor The Donald himself. It’s Eric, the
youngest child of Donald and first
wife, Ivana, emissary from Manhattan to the Old Dominion, and now the
president of the Trump Winery.
Sitting in The Barn-that's what they call it-with his back to the gorgeous view, Trump, like his father, talks a good game. "We now own the biggest contiguous vineyard on the East Coast," Trump says. (The "we," of course, refers to his family and the Trump Organization, where Eric is an executive vice president for development and acquisitions.) “People think we’re only into big buildings, but iconic houses have
always been the real interest. We own 11 of the world’s top hotels, and all the
support services needed to keep them
running. Trump properties have to be
the best—clubs, hotels, houses. We pride
ourselves on this, and we’re concentrating on the smaller properties.”
He cites Marjorie Merriweather
Post’s 58-bedroom Mar-A-Lago in Palm
Beach and Seven Springs in Westchester County, N.Y., which was built
by former Washington Post publisher
Eugene Meyer in 1919 and was Eric’s
home for a time. In 10 years, Trump
adds, the organization hasn’t sold any-
thing except, in 1995, the Plaza Hotel in
New York for a $325 million—too good
a deal to pass up. “We’re into all these
properties for the long haul.”
At the Trump Winery, outbuildings
include a collection of rentable “country
chic” ballrooms that can accommodate wedding parties or corporate boards.
In one, the Pavilion, the custom-made
mahogany bar is identical to those in other Trump buildings on several
continents. The 30,000-square-foot
Grand Hall that once stored antique
carriages from the Jefferson era collected by the Kluges is now a series of
more ballrooms (Grand Cru, Sparkling,
Reserve), overseen by Eric. “He chooses
the designs for everything from the
bridal suites to the wine labels,” says
Ashley Rutter, the winery’s sales manager. “He’s a guy’s guy who can also pick
out patterns for throw pillows.”
Albemarle House, the former Kluge
residence, an over 23,000-square-foot
Neo-Georgian manor on a hillside, was
built in 1985 in the 18th century style
of homes built by titans of industry at
the turn of the 20th century. A small
army of tradesmen is converting it to a 10-bedroom B&B with the theme
“Southern charm with a Trump flair.”
Eight bedrooms, some named for American presidents from Virginia; all the
new mattresses bear the Trump label. None of the Trumps will have a
home here, however. None seem much
interested in Charlottesville society,
or for that matter, in vineyards—Donald Trump is said to actually dislike
wine. So why buy a property steeped
in Southern traditions and wine culture, so different from the gilt and
bling of other Trump properties?
“Because wine’s sexy,” Eric explains.
“It fits in with our company. It’s luxurious as well, particularly when combined with a grand house.”
Within the Trump organization, Eric
was drawn to construction, an essential part of the global operation. “I get a
sparkle in my eye when we talk about
redoing a property soup-to-nuts,” he
says, and that includes the many golf
courses. As an exalted general contractor he travels the world, concentrating
on South America and Europe, where
he keeps an eye on Trump International Golf Links in Doonbeg, Ireland,
among other duties. (The controversial
Trump course in Aberdeen, Scotland,
fell under the aegis of his older brother,
Don, who handles sprawling Trump
commercial real estate.)
The Kluge estate in Virginia “fell
naturally into our acquisition strategy,”
says Eric, an outgrowth of the new
Trump National Golf Club near D.C., on
the banks of the Potomac River, which
is “in the neighborhood.” Apparently
the winery and mansion were less at-
tractive than the prospect of a unique
golf course among vines, in countryside
inseparable from America’s formative
history, wine just another high-end enhancement of the family moniker.
When asked by his father to
oversee the winery, Trump knew little about the business of winemaking—hardly the only vineyard owner
of whom that could be said—and he
avoids the usual paeans about clone
selection and soft tannins. He suggests
that the strength of Virginia wines lies in their “seasonality,” by which he
means the effects of Virginia’s volatile
climate. “I’ve always liked sparkling
wine,” he adds. “Rosé, too.” Younger
wine drinkers make more personal
choices, Trump says. “There’s been a major shift away from Europe and California. I’m more likely to turn to the Finger Lakes, or Virginia, and to pick an odd wine.”
He has learned from his Virginia experience. “In the beginning, if we needed something quick, like a tractor, a neighboring winery would loan us one. I asked myself, ‘Why would a guy help a rival when it’s against his own interests?’ Then I realized this is a community, there was camaraderie—a beautiful thing.” When a Trump sparkling rosé won a gold medal last year, Eric says, winery owners here wrote thanking him for raising the profile of Virginia wine. “In Manhattan, developers don’t write thanking us for putting up a building.” The Trumps aren’t the first New Yorkers to descend upon the neighborhood; Patricia Kluge herself was something of an arriviste. Before marrying John Kluge, founder of Metromedia and once reported to be the world’s richest man, Patricia met her first husband when she worked for him as a nude model. She and John met on a trip to New York, married in 1981 and lived at Albemarle much of the year, often entertaining extravagantly. When they divorced in 1990, according to Forbes, she received a settlement of $1 million a year—not much, considering her husband’s estimated $5 billion wealth—and Albemarle. Convinced that great wine could be made in Virginia, in the late 1990s Patricia transformed the estate into a vineyard. She got good advice from Gabriele Rausse, director of gardens and grounds at Monticello, and from Michel Rolland, probably the most costly winemaking consultant on earth and the controversial star of the documentary Mondovino. Expectations were low, and the wines surprised everyone. “Patricia was committed,” says Rausse. Other winery owners now “understood that it was time to stop playing around... I respect her for what she did for Virginia wine.” But Kluge Estate Winery was soon producing far more than it could sell. Rising debt led Farm Credit, an agricultural lending network, to pull a $34.8 million loan in 2011, and other creditors, notably Bank of America, quickly followed. Patricia defaulted on her debts and was forced to sell off $5 million worth of jewelry, and paintings and furnishings worth $15 million, including an imperial Chinese clock worth almost $4 million, all auctioned by Sotheby’s. One of the people involved in the settlement was Donald Trump, who had known the Kluges in New York. “We gave to the same charities,” Patricia said later. “Social Manhattan’s even smaller than Charlottesville.” Trump bought a 300-acre parcel in front of the main house and eventually all the land, including vineyards, outbuildings, winery, machinery and wine inventory, with the sole exception of the mansion. Albemarle House went on the market in 2009 for $100 million, but the price dropped to $24 million during the recession. Put up for auction, the house attracted no bidders, primarily because Donald Trump owned the front yard. For the bargain price of $6.5 million, he soon acquired the house, too. Patricia was allowed to stay for a year as general manager of the winery, after which she moved back to New York.
“John Kluge was a great friend of
my father’s,” says Eric. “Patricia was a friend, too. I can’t imagine what she
went through, or what it felt like to fall
from the height of the capitalist system to the bottom.”
Today, Eric claims, sales of Kruge
wines are many times what they were
when the Trumps bought the property,
though most of the wine sold so far was
made by Kluge. Eric has since hired a
young winemaker Jonathan Wheeler
but while the resplendent visitors’ center hums on weekends, the winery remains a scruffy, out-of-sight amalgam
of trailers and rudimentary structures. It’s also unclear whether wine aficionados will embrace a bottle with the word
“Trump” on its label. The Trump brand
has appeared on any number of products, from suits to mattresses to shoes.
Of the roughly 250 wineries
in Virginia, only a handful produce
exceptional wine, and Trump Winery
as yet isn’t one of them. Virginia hovers on the edge of recognition in the
wine world, but its fragile reputation
is threatened by “pop-up” wineries in
the countryside hawking events, T-shirts and “shiners,” inferior bulk wine
bought in bottles without labels. Inevitably, Trump is developing alternative revenue streams. There were 65 events here last year, with more expected in 2015, which in conjunction with the B&B is a path of increased revenue. But those things are also potential problems. Napa Valley, the inspiration for so
much of America’s wine country, prohibits most such activities, but Virginia’s famously lax legislators have taken
such decisions out of local hands. Still,
the primary enterprise of all wineries
is supposed to be farming, which is
why they’re allowed to operate in agricultural areas, and despite the money
earned from hospitality, Eric insists
that farming is also paramount here.
“[The Trumps] are about real estate,” says Kerry Woolard, the general
manager at Trump. “The family’s
impressive hotels and golf courses are
all over the world. They’re not about
to do anything here that would hurt
the property or their reputation.”
Not everyone shares that opinion.
In early 2013, the winery applied to
Albemarle County for a special-use
permit for an 18-hole golf course to be
developed on the property. A public
meeting was held at the winery, as required by law, to announce the plans.
“All we have to do is cut the grass,”
Eric half-jokes, meaning that the terrain and artificial lakes already lend
themselves to links.
But the Albemarle County board of supervisors, which in the last election shifted from pro-development to
modestly green, never voted on the application. And there’s another obstacle:
a conservation easement on the old
Kluge estate that prevents any changes
to the topography. It’s held by the
Virginia Outdoors Foundation, which
advised Donald Trump that his golf
course was unlikely to get its approval.
So last year The Donald appealed directly to Virginia governor Terry McAuliffe. “After many acquisitions and
tireless efforts,” he wrote, “I reassembled the estate, reopened the winery,
and invested tens of millions of dollars,
far surpassing the magnificent prop-
erty’s former glory....We need a clear and
direct statement from the VOF.”
Despite the fact that Trump had
donated $25,000 to McAuliffe’s unsuccessful race in 2009, the governor declined to intervene, and the VOF will
do nothing until the board of supervi-
sors acts. Eric intends to reapply and
brushes off any suggestion that the
board might ultimately oppose the
golf course. “We know all those guys,” he says, “they’re wildly enthusiastic.” The Trump family could build houses on 100 adjacent acres instead, Eric says, a none-too-subtle threat.
As for the conservation easement, “it doesn’t prevent the building of a golf course. We’re just going to mow in some fairways.” A precedent exists, he says, in a private nine-hole course the Kluges had Arnold Palmer design for them, no longer in evidence. When the subject of environmentalists comes up, Trump sounds increasingly like his father, who not long ago fought a pyrrhic battle to build a golf course on the environ- mentally fragile dunes of Aberdeen. “You always have groups that want to come after the big bad developer,” Eric says. “They don’t want to see anything done. Don’t disturb a blade of grass, just freeze the world in time.” His tone hardening, he adds, “It validates them.”
Environmentalists in Virginia are circumspect when they talk about the coming dustup over the Trump National Golf Course. The director of the Virginia Outdoors Foundation declined to be interviewed, and Chris Miller, head of the powerful Piedmont Environmental Council, will say only, “We’re expecting a lawsuit.” Aberdeen-like opposition could be a major PR problem for the Trumps. That isn’t sand that bulldozers—and eight-irons—would be cutting
into, but terroir, and terroir with
important historic governance. And
those aren’t weeds but cabernet and
chardonnay vines across which the
fertilizer, pesticides and herbicides
required in large doses by golf courses
would inevitably drift.
The incompatibility between growing fine wine and cries of “fore!” is another problem. Wine is as much about
image as the most glamorous golf resort, but it’s not the same image. Selling at the high end demands not just
expertise, but also evidence of authenticity bordering on the religious. In
the ever-exacting world of fine wine,
any distraction can be seen as lack of
commitment to the holy of holies, and
golf is a large distraction indeed.
Eric Trump disagrees. “We own the
finest golf courses and hotels in the
world. Now wine’s part of that world.”
The golf course is a fait accompli, he
insists. “It would be disheartening if
a problem came up, after all the effort
we’ve put in, but we’re emotionally
committed. This isn’t just a name on a
piece of property.” (See also: http://cjonwine.blogspot.com/2015/03/trumpery-virginia-style.html) *